Subway Diet
Everyone is familiar with the Subway Diet featuring Jared, the guy who lost 245 pounds in a year by walking and replacing two meals a day with Subway sandwiches. Now, as Paul Harvey would say, it’s time for the rest of the story. Read further for a brief history of the subway diet.
Jared Fogle worked his way through college by working at an adult book store. His weight reached 425 pounds thanks to sitting around all day in class and at work munching on snacks. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.
He tried and failed with many diets because he had too much time and too much temptation to cheat. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Unknown to Jared he was about to take his first step towards the Subway diet. Jared changed his daily diet to nothing but a sandwich, baked chips and a diet soda for lunch and dinner, walking the 3 mile round trip for each meal. He went from consuming 10,000 calories daily to about 900, while adding a 6 mile hike to his daily routing. For Jared the yet named Subway diet made 245 pounds disappear in the span of a single year.
OK, but how did it become a commercial success? A friend of Jared’s, who worked for the University newspaper, ran into him. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Someone at Men’s Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A subway franchisee in Chicago brought the story to the attention of his advertising people who talked to Jared to make certain it was legit. They took the ad idea to Subway’s national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.
Needless to say the Subway diet became a huge hit. Suddenly Jared and his Subway diet were everywhere in newspapers, on television, even on Oprah. The national ad agency came back, egg firmly on face, to ask if the ads could be run nationally.
Many people have had success with the Subway diet. But keep in mind that Jared’s extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and exercise are well known to lead to weight loss and a healthy life style.
