Switch: How to Change Things When Change Is Hard
Friday, March 5th, 2010
- ISBN13: 9780385528757
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Why is it so hard to make lasting changes in our businesses, our communities and in our own lives;
< , br> main obstacle is a conflict that is integrated mind that Chip and Dan Heath, authors of the critically acclaimed Bestseller Made to Stick. Psychologists have found that our minds are of two different systems, the rational mind and emotional mind are regulated set to compete for control. The rational mind wants a great beach body; Him. . . more>>
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Switch: How to Change Things When Change Is Hard